Capabilities & Expertise
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I position new ventures, products, and services, hone existing messaging, and empower teams to aim that message at raising awareness and generating demand.
Marketing Strategy
Together, we develop a marketing strategy that will facilitate growth.
Investor Pitch
With the right story, pitching investors is less daunting.
Messaging & Positioning
Words matter. I help you get to the heart of your story.
Audience & Buyer Personas
Gain deeper insights into your customer's challenges and goals.
Rebranding
Pivots are okay. I help companies get ready for the next chapter.
Go-To-Market Strategy
Because building a product is only the beginning of your journey.
About Me
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Marketing Strategy and Storytelling
Throughout my childhood, writing stories was my favorite pastime. As a storyteller, I spent hours creating characters and story lines, and was intrigued by how the two are interconnected. Throughout my career, I have seen first-hand that this is true for businesses and their customers as well.
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As a marketing strategist, I am driven by a strong desire to bring a company's story to life. My focus is to enable early and growth-stage startups with a marketing foundation, so they can gain and accelerate share in the market with the right message in the right place, at the right time.
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My core values center around authenticity, empathy and adaptability. People who work with me know they can count on me to deliver results.
